Sustainable Competitive Advantage Driven by Big Data Analytics and Innovation
نویسندگان
چکیده
منابع مشابه
Leveraging Big Data for Competitive Advantage
Big data means data sets which are too large, too unstructured and too fast changing, to use traditional data management methods. Enterprises that want to collect and process this data need new solutions for data processing and analysis. The aim of this paper is to identify the potential of big data analytics (BDA) as a source of competitive advantage of manufacturing companies in the market. T...
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Business analytics (BA) has become increasingly important for companies to gain valuable insights from big data and ultimately competitive advantage. However, little empirical evidence exists regarding the mechanisms through which BA impacts on competitive advantage. In light of this paucity, this paper aims to advance our understanding of the impact of BA on competitive advantage. First, this ...
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ژورنال
عنوان ژورنال: Applied Sciences
سال: 2020
ISSN: 2076-3417
DOI: 10.3390/app10196784